Monday, July 8, 2013
Lone Ranger Bombs
From: Deadline Hollywood
As predicted fireworks blazed at the Fourth Of July box office which headed to $229M domestic through Sunday (+16% from last year) and a new 3-day weekend record for the holiday.
But there was only bad news for Disney’s #2 too-expensive The Lone Ranger (3,904 theaters) which opened disastrously Wednesday, remained weak on Thursday, did only $10.6M Friday, and flatlined for $10.7M Saturday. That’s a very disappointing 5-day holiday of $48.9M max.
The two-quadrant Western won’t cover its high $215M-$250M cost despite this holiday’s 4x multiple.
The Johnny Depp-Armie Hammer starrer’s domestic cume is way below Disney’s initial lowball projection of $65M and the 3rd big-budget bomb of Summer 2013. (Two Sony pics – White House Down and After Earth- also were expensive bombs.) As Deadline was first to report, the studio in August 2011 shut down Lone Ranger for six months after the budget ballooned out of control.
Too bad Disney didn’t just scrap the pic altogether. Depp’s worldwide popularity may, repeat may, help overseas where oaters usually don’t excel.Lone Ranger opened day and date in 30% of the foreign landscape but only 4 big markets: Italy and Russia (released July 2) and Australia and Korea (July 4). It made $24.3M internationally for a global cume of $73.2M through Sunday. Ouch! Far different result for the #1 movie, Illumination Entertainment’s and Universal’s Despicable Me 2 (3,957 theaters) which only cost a very reasonable $76M. It is the #1 film in the world this weekend, opening atop the U.S. and Canadian box office with a record-breaking estimated gross of $142.1M.
The 3D toon posted the biggest 5-day opening for an animated film and the top 3-day animated opening in July (earning $82.5M). Internationally, its gross widened to 6,849 dates in 45 territories to total $151.1M.
The combined global cume is $293.2M. This marks Universal’s second biggest international opening weekend ever behind Fast & Furious 6 ($161M). Day after day pic kept overperforming in North America for the 5-day holiday. (“We stood here watching Rentrak and wondering, ‘Could it be?’” a Uni exec tells me.) The new worldwide cumulative easily passed $200M Saturday on its way to $300M through Sunday.
Not only is DM2 performing well ahead of the original film globally but also on par with such toon franchise megahits as Toy Story 3, Ice Age 4, Madagascar 3 and Shrek 4. And the sequel’s opening is among the top animated openings of all time in every market. Pic has 18 more territories to open over the next few months. Kevin Hart’s concert pic Let Me Explain (876 theaters) from Lionsgate’s Summit Entertainment made $3.7M Friday and the studio projects $17.4M for the 5-day holiday.
It’s yet another surprisingly strong debut from the standup comedian’s rabid and rapidly growing fanbase in the cheapest film and smallest theater count of the Fourth Of July field from major studios. Studio harnessed Hart’s social media network to plug the pic.